News

Modcomp has successfully enhanced the WA Shearings’ holiday booking web site using a new Web 2.0 development technique called Ajax.

Ajax, shorthand for Asynchronous JavaScript and XML, is a development technique for creating interactive web applications. It is best known for being the technique used by Google to develop Google Earth – one of the first Web 2.0 applications to go live. Ajax makes web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user makes a change. This increases the web page's interactivity, speed, and usability.

Interactivity, speed and usability are vital when a potential customer is browsing for a holiday on the web site. If the user cannot quickly and easily find the holiday they are looking for, they are very likely to move on. So while Web 2.0 may not be important for WA Shearings’ customers, how quickly and easily they find the holiday they want is. In short, the Modcomp enhancements will be good for WA Shearings' customers as they easily find and book the holidays they are looking for and that in turn, will be good for WA Shearings as they get ready for another successful holiday season.

WA Shearings is one of the UK's leading holiday companies specialising in holidays for the mature customer. Created as a result of the merger between Shearings Holidays and Wallace Arnold in March 2005 the group has a chain of 44 hotels and 9 high street travel shops selling a variety of holiday and travel related services.

Modcomp has been a supplier of software development services to WA Shearings since August 2005.